Daytona Sets a New Record for Rolex

Not long ago, at a charity auction held by Phillips, a "Four Seasons" set of Rolex Daytona watches fetched a total of approximately 330 million RMB. This result shattered the previous auction record for a Rolex—the 170 million RMB set by the "Paul Newman" Daytona in 2017—thereby establishing a new all-time high for a single auction of Rolex timepieces.

It should be noted, however, that the two auctions differ in nature. The record for the Paul Newman Daytona was set by a single timepiece, whereas the 330 million RMB figure represents the combined total from the auction of four separate Daytona watches. Even so, the result is truly staggering. Prior to the auction, international media reports suggested that Rolex expected the set to fetch approximately 4 million Swiss francs (roughly 32 million RMB); the final total, however, was ten times that estimate.

Notably, this marks the first time Rolex has officially and proactively participated in a charity auction. All proceeds from the sale of these four "Four Seasons" Daytona watches will benefit two charitable organizations. The first is the Roger Federer Foundation—established by the tennis legend and Rolex Testimonee—which focuses on early childhood education, particularly in Southern Africa and Switzerland, by improving developmental environments and creating learning opportunities for children.

The second beneficiary is Re:wild, an organization co-founded by the renowned actor and Rolex Testimonee Leonardo DiCaprio. Re:wild is dedicated to the protection and restoration of natural ecosystems worldwide, including wildlife habitats, biodiversity, and threatened natural environments. 

The "Four Seasons" Daytona collection consists of four special timepieces by Rolex, centered on the art of gem-setting. Named after the four seasons—Spring, Summer, Autumn, and Winter—each piece features a unique combination of precious metals, natural gemstone dials, and intricate gem-set designs, with the distinct color palettes reflecting the transitions of the seasons. Furthermore, Rolex has explicitly stated that only one example of each of these four versions was produced. Best luxury replica watches price at Repwatcheaprice, cheap replica Breitling Navitimer watches for men and women.